About Matcha Guide
Matcha Guide is a UK editorial site covering everything matcha — buying guides, tested recipes, health breakdowns, and café reviews for a British audience.
We started Matcha Guide because the information available for UK buyers was terrible. Most guides were written for US audiences, recommended brands that don't ship to the UK, quoted prices in dollars, and ignored the UK retailers where people actually shop.
Everything on this site is focused on the UK market. Prices are in GBP. Retailers are Tesco, Waitrose, Sainsbury's, Holland & Barrett, and Amazon UK. Recommendations are based on what we've actually bought and tried — not what brands have sent us or paid to promote.
Mori Matcha is our own product, and some pages are designed to send suitable readers to drinkmori.co.uk. We also earn commission from some affiliate links to other retailers. Commercial relationships are disclosed on buying guides and reviews so readers can judge recommendations with that context.